Svaha:  the time between seeing lightning and hearing the thunder

What people say

Jon Hansen I will be eternally grateful for your great gift of taking in to the fullest extent what it is that I have to offer, living it, and then reflecting it back in terms of the potential experience of others. You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
Ariane Goodwin What you’ve sent me is so darn perfect it hurts! It’s a sheer pleasure to work with someone who writes as beautifully as you do — and in “my” voice. — Ariane Goodwin, Ed.D, smARTist® Telesummit, Millers Falls, Massachusetts
Sherry Essig You have a real gift for words. You’re really, really good at it. — Sherry Essig, Priority Ventures Group, Raleigh, North Carolina
You’ve built such integrity of message in your company. I know that’s because it springs forth intrinsically, but you stay so focused at your core! I can’t think of a better way to phrase that laser-beam focus you have. It’s funny, because in someone else, laser-beam focus would be intense, but somehow you manage to make it much more kind and easy. — Jessica Albon, Thrive Your Tribe, Winston-Salem, North Carolina
I’ve never worked with anybody in the way that I’ve worked with you in terms of trusting in your abilities to the level that I have. — Catherine Hajnal PhD, Eight Branches Consulting, Vancouver, Canada ... facilitating and nurturing joyful living
You have an uncanny ability to see through what is being said and surface all the “unsaid” issues. Then you quickly give candid feedback and have a tremendous toolbox to help me move forward through your expert guidance of the right tool.

I have worked with many facilitators/coaches/counselors relating to work and personal situations. Your skills are exemplary and moved me faster than I ever expected. — Jennifer Baker, Fishers, Indiana
You bring both a spiritual perspective and some real-world hard-headedness. — Janet Bailey, Mindful Time Management, San Francisco, California
Brava! I wish I could draw a picture of me — you’d see me in a deep bow to you!

I read your newsletter as soon as it hits my in-box and you’re always right on with your advice. I had to let you know that this issue is particularly brilliant.

I will definitely keep this info — and your contact info — in a secure place.

Thanks so much for sharing your insight and wisdom. — Debbie Rodgers, CGA

Small business owners. Independent professionals.

Are you struggling to find words that clearly describe what you do?

You have a real calling for your work. This business that you’re building is important. Deeply important. You know you can make a difference.

But the words aren’t there.

Maybe you wrestle with how to explain what you do.

Or maybe you have concepts, tools, techniques, amazing ideas that you want to give to your customers in articles, books, workbooks, training materials. But you can’t find the words to express them in ways your customers will understand and use.

And because you’re allergic to slick, hyped-up, manipulative marketing approaches, you bend over backwards to avoid even a hint of bragging or arrogance.

You can find the right words — words that will make you happy when you use them.

Words that communicate what you do, why you do it, and who you are. Powerfully, clearly, and simply.

Words that make your customers ask how to sign up and work with you.

Words that resonate with the essence of your business.

I’m Grace Judson. I’m an intuitive word nerd and linguistic craftsperson.

I live and breathe words and the profoundly subtle ways they affect how someone responds to a message.

I help my clients get in touch with the truest essence of what they do — and I reflect that essence back to them in writing. Together, we create website and marketing copy, articles, books — whatever written material you need to bring your business into the world.

I hear what you say on very deep levels, so what I write for you is a natural expression of who you are, using your words and remaining true to your voice. My clients are amazed at how I distill clear, simple descriptions of their work out of our conversations — descriptions they’ve struggled to find for months and years.

When you use your own words — words that resonate with who you are and with what your customer wants and needs — talking about what you do becomes easy and fun.

And you’re freed, sometimes in surprising ways, to tackle challenges in your business that may have been holding you back for a long time.

How do you get started?

Sign up to get my biweekly newsletter. It’s filled with ideas and suggestions for getting in touch with your business, yourself, and your clients — and for dealing with the day-to-day realities of being an independent small businessperson.

Wondering if I can help you?

Learn more about the people I work with and the situations they face — is this you?