Svaha: the time between seeing lightning and hearing the thunder
I will be eternally grateful for your great gift of taking in to the fullest extent what it is that I have to offer, living it, and then reflecting it back in terms of the potential experience of others. You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
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Working together was absolutely key, and I think that’s what made it such a great experience. I felt like you were my partner in this. I felt like my success was your success. To me, someone who has that attitude and the skills to go with it — that’s an unbeatable combination! — Daniel Stone, www.danielstone.com, Washington DC, New York City, Delaware, South Carolina, and India
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I have a website I’m proud of — but for me, the hugest benefit has been increased self-confidence. Because of the process we went through, and the validity that came with the process, I trust what I think and I trust myself to speak about it. I have greater confidence and clarity in my message about who I am and what I do. — Bev Dwane AICI CIP, www.bevdwane.com, Durham, North Carolina
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What you’ve sent me is so darn perfect it hurts! It’s a sheer pleasure to work with someone who writes as beautifully as you do — and in “my” voice. — Ariane Goodwin, Ed.D, smARTist® Telesummit, Millers Falls, Massachusetts
You have a real gift for words. You’re really, really good at it. — Sherry Essig, Flow Dynamix, Raleigh, North Carolina
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You’ve built such integrity of message in your company. I know that’s because it springs forth intrinsically, but you stay so focused at your core! I can’t think of a better way to phrase that laser-beam focus you have. It’s funny, because in someone else, laser-beam focus would be intense, but somehow you manage to make it much more kind and easy. — Jessica Albon, Thrive Your Tribe, Winston-Salem, North Carolina
I’ve never worked with anybody in the way that I’ve worked with you in terms of trusting in your abilities to the level that I have. — Catherine Hajnal PhD, Eight Branches Consulting, Vancouver, Canada ... facilitating and nurturing joyful living
You have an uncanny ability to see through what is being said and surface all the “unsaid” issues. Then you quickly give candid feedback and have a tremendous toolbox to help me move forward through your expert guidance of the right tool.
I have worked with many facilitators/coaches/counselors relating to work and personal situations. Your skills are exemplary and moved me faster than I ever expected. — Jennifer Baker, Fishers, Indiana
You bring both a spiritual perspective and some real-world hard-headedness. — Janet Bailey, Mindful Time Management, San Francisco, California
Brava! I wish I could draw a picture of me — you’d see me in a deep bow to you!
I read your newsletter as soon as it hits my in-box and you’re always right on with your advice. I had to let you know that this issue is particularly brilliant.
I will definitely keep this info — and your contact info — in a secure place.
Thanks so much for sharing your insight and wisdom. — Debbie Rodgers, CGA
Wrestling with how to describe your business seems to be your primary form of exercise. The words you come up with just aren’t connecting, with you or your customers. And you don’t want to settle for good enough or almost right. Where is the clear, simple, resonant core message that describes this work you love doing?
Your work is transformational, but not linear. You know you provide deep value to your clients, but it’s intangible and slippery to describe. So you end up feeling defensive, wondering about your credibility in the marketplace. How can you clearly articulate the power and value of your work — and command attention from your best prospects?
Writing isn’t your thing. You can get the basic idea down, but crafting your website or an article, book, or workbook — it’s frustrating, to say the least. Yet you have so many good, useful ideas that you want to offer to your customers! How can you create material for your clients without having to struggle through the writing process?
You want to partner with a writer and editor. You want to trust their expertise, value their advice, and not feel overwhelmed or intimidated. You want to be confident that they’ll understand your business and your customers. Most importantly, you want to trust that they’ll write in your voice, not theirs. What does it take to find a capable, intelligent, efficient writer and editor who will partner with you to create content that connects with your market?
Small business owners and independent professionals who are passionate about their work and want their websites, articles, and programs or products to help them create powerful connections — and profitable results.
Most of all, they want to enjoy talking about their work with confidence and excitement!
Sign up for my biweekly tips, techniques, and ideas articles — filled with ways to become more clear about your work, and better understand and streamline the day-to-day realities of being in business.
It comes with the e-booklet Your Website and You: Frequently Asked Questions, Frequently Blurted “Buts,” and Frequent Stumbling Blocks — a look at some of the ways your website can help and hinder you. (And it includes a nice discount on my Website Review service.)
The process of understanding your core message and creating content that reflects it is simpler than you might expect (especially if you’ve been struggling with it for a while!). Take a look here to learn how it works.