Testimonials and Case Studies — from your clients

There’s an art and science to gathering good testimonials and case studies

Let me tell you a sad fact about testimonials.

Most testimonials fail.

They fail because most business owners don’t know how to ask for and get a good testimonial.

They fail because your clients don’t know what to say.

And they fail because they end up being nothing more than a happy character reference.

Good testimonials have three key characteristics.

1. They’re believable.
   
   Your customers’ stories, complete with names and pictures, are proof that you’re a real person providing real value.
2. They’re specific.
   
   Your customers’ descriptions of the tangible results they’ve achieved are powerfully convincing.
3. They address a doubt or concern.
   
   Your customers’ words about how you responded to their doubts and anxiety help your visitors feel safe.

The work you did on the testimonials was extraordinary. We started the testimonial process to get some good “sound bites,” and obviously we ended up with far more than that. Those stories are a major feature of my website.

I was in Rome last week, and met with one of my testimonial people, and she talked about how great it was to talk to you and what a great conversation it was. They all experienced the testimonial interviews as being a really positive thing for them to do — it was a fun, useful, interesting experience for them, and I think they felt very gratified by it.

- Daniel J. Stone, Organization Change Consultant, DanielStone.com, Washington DC, New York City, Delaware, South Carolina, and India

It’s not easy to gather your own testimonials

I’ve coached many of my clients through the process. I’ve coached myself through the process. And it’s only through practice — hands-on, real experience with a process that works — that it gets comfortable and even fun.

You can’t afford to have no testimonials — and you certainly can’t afford to have bad testimonials.

I created this Testimonials and Case Studies package to help people like you.

People who understand the value of really good testimonials, but who don’t know how to gather them, don’t have time to gather them, or don’t feel comfortable with the process.

What’s Included

Every testimonial or case study includes:

• An in-depth interview with your client. The interview takes just 20 to 30 minutes — and as my client Daniel Stone indicates above, your clients will enjoy the process of talking with me about your work.
• An approved-by-your-client written testimonial or case study created from your client’s words.
• The recording and written transcript of the interview. Although the finished testimonial is what you’ll use on your website and in your marketing materials, your client’s actual words are a powerful and often moving way to learn more about your work — including the actual value and tangible results your clients receive.

I’ve conducted dozens of these interviews. I have the process and the supporting technology to make them powerful and effective.

Per testimonial/case study: $195
Book three or more and get a 10% discount!

I accept payment by credit card (MasterCard or Visa), 50% to start your testimonial process, and the remainder upon completion.

We’ll schedule a brief initial phone call to complete the credit card transaction — and to hear each other’s voice before we start!

Ready to get started — or — got questions?

Either way — let’s start the conversation going.

Just fill out the form below and click “send.” I’ll get right back to you with answers to your questions and/or next steps to get started.

I look forward to hearing from you — and helping you gather testimonials and case studies that support the work you do, respond to the doubts your prospective clients have, and give you the boost of confidence that comes with knowing the value of your work!

Want to learn to do these for yourself?

There’s a process — with important and very specific questions — and there’s supporting technology.

Take a look at The Art & Science of Great Testimonials: a step-by-step guide to gathering powerful social proof. It’s a home-study program with everything you need to know to create your own great testimonials.

Read these articles, which touch on the process and questions to ask:

The Art of Great Testimonials (part I)

The Art of Great Testimonials (part II)

The Art of Great Testimonials (part III)