Svaha: the time between seeing lightning and hearing the thunder
I will be eternally grateful for your great gift of taking in to the fullest extent what it is that I have to offer, living it, and then reflecting it back in terms of the potential experience of others. You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
Read the full case study
Working together was absolutely key, and I think that’s what made it such a great experience. I felt like you were my partner in this. I felt like my success was your success. To me, someone who has that attitude and the skills to go with it — that’s an unbeatable combination! — Daniel Stone, www.danielstone.com, Washington DC, New York City, Delaware, South Carolina, and India
Read the full case study
I have a website I’m proud of — but for me, the hugest benefit has been increased self-confidence. Because of the process we went through, and the validity that came with the process, I trust what I think and I trust myself to speak about it. I have greater confidence and clarity in my message about who I am and what I do. — Bev Dwane AICI CIP, www.bevdwane.com, Durham, North Carolina
Read the full case study
If you do personal work for your clients – whether it’s coaching, massage, copywriting, or anything else where you’re performing a task, a project, or a service for someone else – you’re trading your hours for their dollars. And of course you know that there’s a limit on how many hours you have available for trading. We [...]
Posted under Alignment with your message.
Tags: Credibility, Fear & struggle, Money
Comments: none
You know those people who only show up in your email in-box when they have something they want you to buy? Yeah. Me too. They may be there with lots of truly high-quality, valuable information that they’re giving away as part of their promotion. They may be people whom you’ve come to know, like, and trust [...]
Posted under Alignment with your message.
Tags: Credibility, Marketing, Sales
Comments: none
You know more than you think you do – about your business, about marketing, about your clients, and about what to do next to be successful. That’s true whether you’re just starting out, or you’ve been in business for years. I’ll prove it to you. You’ve had at least one, probably several, and maybe all [...]
Posted under The internal message.
Tags: Credibility, Fear & struggle
Comments: none
In the last week, life has been handing me a lot of lessons on the dangers of making assumptions about people. This person isn’t really serious about her business. I have nothing in common with that person. And the one over there? Way too intimidating for me to try to connect with. I’m glad and grateful that [...]
Posted under The internal message.
Tags: Creativity, Credibility
Comments: none
Fantastic TEDx talk from Simon Sinet at TEDx Puget Sound. The core message? People don’t buy what you do. They buy why you do it. And they buy it for themselves. I know that last sounds obvious, but how often do we, as marketers, completely overlook this? We understand it at the intellectual level, but [...]
Posted under Developing your message.
Tags: Credibility, Marketing, Sales
Comments: none
It’s a question I’m asked a lot: “I have all these ideas, I offer all these services, doesn’t that mean I need multiple businesses and multiple websites?” No! It seems logical – you’ve got several ideas, you offer services that appear to be different, perhaps you even serve clients in different demographics or industries. It’s [...]
Posted under Alignment with your message.
Tags: Credibility, Marketing, Productivity
Comments: none
So there you are – here we all are – all of us smart content marketing folks, busily putting out top-quality, useful content for our audience. Right? But … that audience may not be feeling quite as lucky and privileged as we’d like to believe. In fact, some of them may be feeling downright frustrated and disgruntled [...]
Posted under Understanding your customers.
Tags: Credibility, Marketing
Comments: none
This may surprise you, coming from someone who’s constantly haranguing everyone to discover and declare their uniqueness – but there is actually a time when uniqueness is a mistake, and being part of the crowd is your best bet. A time when being unique doesn’t make you more visible – it actually makes you invisible. It’s a very [...]
Posted under Developing your message.
Tags: Credibility, Fear & struggle, Marketing
Comments: 6
I have a confession to make. I’ve never clicked on Google’s “I’m Feeling Lucky” button. Why? Because I don’t know what it will do. When I’m searching for something on Google, I don’t want to waste my time going somewhere that doesn’t get me closer to my goal. Several years ago, I worked with a [...]
Posted under Communicating your message.
Tags: Credibility
Comments: 2
Talking with a potential client about the price I was quoting for his writing project, I heard these words: “But I provide all the content! I give you all the content, you just write it!” The implication was clear: he’s doing all the work, so I should charge less. That’s like telling a master jeweller that – [...]
Posted under Alignment with your message.
Tags: Credibility, Money
Comments: 2
