Yet, when you look at your focus and think of how many thousands and hundreds of thousands of people actually fit those criteria – and remember that these are the people you do your best work with – then … that may help hold some of the fear at bay!

Marketing and networking, yes. And your marketing and networking both get a whole lot easier, believe it or not, when you know exactly who you’re talking to.

Good luck – and have some fun with it!

Being ankle deep in the process means I can’t reflect on my experience, but needless to say it is frightening to think about eliminating a swath of my potential clients. But I’m working on narrowing my focus and increasing marketing and workshops that will draw that crowd to me. That means marketing…and networking…