You have given words to a process that defies words. And you’re constantly in a position to help
me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer,
which is truly invaluable. — Jon Hansen, 
Working together was absolutely key, and I think that’s what made it such a great
experience. I felt like you were my partner in this. I felt like my success was your
success. To me, someone who has that attitude and the skills to go with it —
that’s an unbeatable combination! — Daniel Stone, 
I have a website I’m proud of — but for me, the hugest benefit has been
increased self-confidence. Because of the process we went through, and the validity that
came with the process, I trust what I think and I trust myself to speak about it. I have
greater confidence and clarity in my message about who I am and what I do. — Bev
Dwane AICI CIP, 
What IS marketing – really?
I have readers who subscribe to both my newsletter and this blog, so to avoid being redundant, I don’t post my newsletters here.
However, I’ve received some comments on my last newsletter that led me to think it would be fun to initiate some discussion here about, well, about what marketing really is.
Here’s the link to read the article: What’s marketing – really?
And then join the discussion. What do you think – or more realistically, what do you feel – about marketing? And how do those feelings either support what you’re doing, or make it difficult?
Posted under Communicating your message.
Tags: Marketing
Comments
Comment from
Grace
Time March 8, 2010 at 7:46 pm
Jamie – Yes, exactly so!
And yet it’s so easy to lose this (been there, done that!) when we worry about how we’re being heard.
Know what you do AND know who you do it for. And then know WHY you do it.
That clarity helps make your message crystal clear, compelling, and – the best part! 
– easy to communicate.
Thanks for your comments!
Comment from Jamie
Time March 8, 2010 at 7:24 pm
This is spot on: I have information when I am teaching that students need in order to be successful; I have a product and information that will help my clients lead healthier lives. I have to remember I am a teacher first in both instances.