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Jon Hansen I will be eternally grateful for your great gift of taking in to the fullest extent what it is that I have to offer, living it, and then reflecting it back in terms of the potential experience of others. You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
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Daniel Stone Working together was absolutely key, and I think that’s what made it such a great experience. I felt like you were my partner in this. I felt like my success was your success. To me, someone who has that attitude and the skills to go with it — that’s an unbeatable combination! — Daniel Stone, www.danielstone.com, Washington DC, New York City, Delaware, South Carolina, and India
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Bev Dwane I have a website I’m proud of — but for me, the hugest benefit has been increased self-confidence. Because of the process we went through, and the validity that came with the process, I trust what I think and I trust myself to speak about it. I have greater confidence and clarity in my message about who I am and what I do. — Bev Dwane AICI CIP, www.bevdwane.com, Durham, North Carolina
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Ariane Goodwin What you’ve sent me is so darn perfect it hurts! It’s a sheer pleasure to work with someone who writes as beautifully as you do — and in “my” voice. — Ariane Goodwin, Ed.D, smARTist® Telesummit, Millers Falls, Massachusetts
Sherry Essig You have a real gift for words. You’re really, really good at it. — Sherry Essig, Flow Dynamix, Raleigh, North Carolina
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You’ve built such integrity of message in your company. I know that’s because it springs forth intrinsically, but you stay so focused at your core! I can’t think of a better way to phrase that laser-beam focus you have. It’s funny, because in someone else, laser-beam focus would be intense, but somehow you manage to make it much more kind and easy. — Jessica Albon, Thrive Your Tribe, Winston-Salem, North Carolina
I’ve never worked with anybody in the way that I’ve worked with you in terms of trusting in your abilities to the level that I have. — Catherine Hajnal PhD, Eight Branches Consulting, Vancouver, Canada ... facilitating and nurturing joyful living
You have an uncanny ability to see through what is being said and surface all the “unsaid” issues. Then you quickly give candid feedback and have a tremendous toolbox to help me move forward through your expert guidance of the right tool.

I have worked with many facilitators/coaches/counselors relating to work and personal situations. Your skills are exemplary and moved me faster than I ever expected. — Jennifer Baker, Fishers, Indiana
You bring both a spiritual perspective and some real-world hard-headedness. — Janet Bailey, Mindful Time Management, San Francisco, California
Brava! I wish I could draw a picture of me — you’d see me in a deep bow to you!

I read your newsletter as soon as it hits my in-box and you’re always right on with your advice. I had to let you know that this issue is particularly brilliant.

I will definitely keep this info — and your contact info — in a secure place.

Thanks so much for sharing your insight and wisdom. — Debbie Rodgers, CGA
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Make it insanely easy

Last year, I started going to a doctor whose office is 100 miles north of me, and who doesn’t accept my health insurance.

Why would I spend all that time and money?  Because she specializes in natural hormone replacement therapy (HRT).  I wanted to explore what natural HRT would do for me, and I hadn’t found anyone locally.

Last week, I went to my family doctor for a completely unrelated, minor question.  Lo and behold, I discovered that she – a mere 20 minutes from my house and a member of my insurance network – specializes in natural hormone replacement therapy, and has for over 20 years.

I’ve been going to her and to others in her office for eight years now.  I’d even asked someone in her office about natural HRT, and been told “no.”

Along the same lines, I just switched from the locally-produced organic lavender skin cream I’ve been using.  The producers, whom I know personally, are great people, and I love the product.  But it’s no longer available at the farmers’ market, nor at the local shop that used to stock it.  I can’t get it easily, and so – sadly – I’m using another product that I can get.

These are both small-business examples, but the principle applies whether you’re seeking a promotion, a new job, or trying to get your kids to do their homework and take out the trash. 

  • What haven’t you told your boss (or customers) about what you do that would make it insanely easy for him/her to promote you, for you to keep your job in this wacky market, or for your customers to buy from you? 
  • What would make it insanely easy for someone to hire you?
  • What principle of sheer fun can you apply to any repetitive task that would make it insanely easy to do?

Making it insanely easy is part of what my upcoming, breaking-all-the-rules networking class is all about.  It’s what my currently-in-progress website redesign and rewrite is all about. 

And even so, as I look at what I’m doing I can see that there are still ways for me to simplify and make things easier – for myself and for my customers.

I think it’s a natural tendency.  Most people seem to complicate instead of simplify.  But since seeing these two examples of how good people with good services and products lost my business by making it difficult for me to buy from them, I’m focusing on being more aware of how I can make it insanely easy for people to know what I offer, and to buy from me. 

And I continue to focus on helping my clients make it it insanely easy for their bosses, co-workers, family, friends, and/or customers to give them what they want. 

Whether that’s business, a promotion, a new job, or the trash taken out.

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