Svaha: the time between seeing lightning and hearing the thunder
I will be eternally grateful for your great gift of taking in to the fullest extent what it is that I have to offer, living it, and then reflecting it back in terms of the potential experience of others. You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
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Working together was absolutely key, and I think that’s what made it such a great experience. I felt like you were my partner in this. I felt like my success was your success. To me, someone who has that attitude and the skills to go with it — that’s an unbeatable combination! — Daniel Stone, www.danielstone.com, Washington DC, New York City, Delaware, South Carolina, and India
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I have a website I’m proud of — but for me, the hugest benefit has been increased self-confidence. Because of the process we went through, and the validity that came with the process, I trust what I think and I trust myself to speak about it. I have greater confidence and clarity in my message about who I am and what I do. — Bev Dwane AICI CIP, www.bevdwane.com, Durham, North Carolina
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So there you are – here we all are – all of us smart content marketing folks, busily putting out top-quality, useful content for our audience. Right? But … that audience may not be feeling quite as lucky and privileged as we’d like to believe. In fact, some of them may be feeling downright frustrated and disgruntled [...]
Posted under Understanding your customers.
Tags: Credibility, Marketing
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Last week, I was invited to be a guest at a presentation to a small group of successful local CEOs and business owners. The presentation was about creating video for websites and other marketing. As part of this presentation, the attendees were filmed for a one-minute video for their own websites. Even though I’ve said [...]
Posted under Understanding your customers.
Tags: Marketing, Referrals
Comments: 4
I was going to start the week by writing about how doing what works - by which I mean, what works for YOU, not what works for anyone else – is the best way I know to succeed. But then Marissa Bracke beat me to it. So I felt a bit stuck about what to post [...]
Posted under Understanding your customers.
Tags: Credibility, Marketing
Comments: 2
We all, without exception, have blind spots in our understanding of what we do. I see it in myself. I see it in my clients. I see it in my colleagues. No matter how aware someone is about what they do well, and no matter how diligent they may be in gathering top-quality testimonials that [...]
Posted under Understanding your customers.
Tags: Marketing
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Being good – even great – at what you do … isn’t enough to succeed. It’s not enough to work hard and deliver the results your clients want and need. That’s the old “if you build it, they will come” model (from the 1989 movie Field of Dreams). And though we’d all love for things [...]
Posted under Understanding your customers.
Tags: Credibility, Marketing
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Someone commented to me this morning that it doesn’t cost anything to say something nice to the people who are working with and for you. I laughed, and told him that it’s possible it will actually save you money. Because when my clients say happy things about the work I do for them, I tend to start looking for [...]
Posted under Understanding your customers.
Tags: Credibility, Marketing
Comments: none
What problem do you solve for your clients? Business and marketing coaches are forever harping on about knowing our customers. They prod and poke at us to do market research (which, if you’re like me, makes you want to hide under the bed). They take various approaches and use different methods, but it all comes down [...]
Posted under Understanding your customers.
Tags: Marketing
Comments: 2
It’s remarkably easy to piss off your customers. By customers, I mean anyone who’s reading any of your material (website, blog, Tweets, whatever). I could say “audience,” but I’m using customers quite deliberately. If you’re producing material that they’re reading, then they’re customers. Whether or not they’ve paid you a single penny. So, yes, it’s remarkably [...]
Posted under Understanding your customers.
Tags: Credibility, Marketing
Comments: none
