Svaha: the time between seeing lightning and hearing the thunder
You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
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Working together was absolutely key, and I think that’s what made it such a great experience. I felt like you were my partner in this. I felt like my success was your success. To me, someone who has that attitude and the skills to go with it — that’s an unbeatable combination! — Daniel Stone, www.danielstone.com, Washington DC, New York City, Delaware, South Carolina, and India
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I have a website I’m proud of — but for me, the hugest benefit has been increased self-confidence. Because of the process we went through, and the validity that came with the process, I trust what I think and I trust myself to speak about it. I have greater confidence and clarity in my message about who I am and what I do. — Bev Dwane AICI CIP, www.bevdwane.com, Durham, North Carolina
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A good friend of mine recently spent a lot of time (and probably money, too) rebranding her 16-year-old business. In the last few weeks, I’ve been talking with someone newly self-employed who’s also spending a lot of time (and probably money, too!) developing a brand for her just-launched business. As I develop content for my clients - websites, articles, and [...]
Posted under Developing your message.
Tags: Credibility, Marketing
Comments: 2
In recent posts, I’ve talked about the good things that happen when you have clarity and focus. I’ve described how one small business owner realized inspired action from her clarity and focus – and I’ve drawn parallels between Cirque du Soleil (masters at clarity, focus, and inspiration) and your business. But what happens when there’s failure [...]
Posted under Developing your message.
Tags: Creativity, Marketing, Productivity
Comments: none
I see over and over and over again how important clarity and focus are for small businesses, independent practitioners, and even corporate employees and jobseekers. And I see over and over again how having that clarity and focus inevitably creates inspired action and therefore real results - versus what I call “action for the sake of [...]
Posted under Developing your message.
Tags: Marketing
Comments: none
This is a follow-on to my newsletter article “Who’re You Talkin’ To?” It seems to be human nature – some things we have to learn by experience. Marketing coaches, books, blogs, teachers, gurus – they all tell you to get focused, get clear, narrow your focus, be specific. And just about every small business owner or independent [...]
Posted under Developing your message.
Tags: Fear & struggle, Marketing
Comments: 2
There are some people whose marketing is a force of nature. Their personalities are so strong and clear in everything they do that they sweep all before them. There’s no doubt who their audience is. Everyone either loves them or hates them. And both the love and the hate create a buzz around them. They arrive on [...]
Posted under Developing your message.
Tags: Credibility, Fear & struggle, Marketing
Comments: 6
