Svaha: the time between seeing lightning and hearing the thunder
I will be eternally grateful for your great gift of taking in to the fullest extent what it is that I have to offer, living it, and then reflecting it back in terms of the potential experience of others. You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
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Working together was absolutely key, and I think that’s what made it such a great experience. I felt like you were my partner in this. I felt like my success was your success. To me, someone who has that attitude and the skills to go with it — that’s an unbeatable combination! — Daniel Stone, www.danielstone.com, Washington DC, New York City, Delaware, South Carolina, and India
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I have a website I’m proud of — but for me, the hugest benefit has been increased self-confidence. Because of the process we went through, and the validity that came with the process, I trust what I think and I trust myself to speak about it. I have greater confidence and clarity in my message about who I am and what I do. — Bev Dwane AICI CIP, www.bevdwane.com, Durham, North Carolina
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If you do personal work for your clients – whether it’s coaching, massage, copywriting, or anything else where you’re performing a task, a project, or a service for someone else – you’re trading your hours for their dollars. And of course you know that there’s a limit on how many hours you have available for trading. We [...]
Posted under Alignment with your message.
Tags: Credibility, Fear & struggle, Money
Comments: none
People skim web pages. We all know that. We all do that. And probably most of us complain about it. All that effort to write persuasively compelling copy, and they don’t even read it! So, yes, it’s frustrating. But if your page headers are boring, you have only yourself to blame when your website visitor clicks away. [...]
Posted under Alignment with your message.
Tags: Marketing
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You know those people who only show up in your email in-box when they have something they want you to buy? Yeah. Me too. They may be there with lots of truly high-quality, valuable information that they’re giving away as part of their promotion. They may be people whom you’ve come to know, like, and trust [...]
Posted under Alignment with your message.
Tags: Credibility, Marketing, Sales
Comments: none
It’s a question I’m asked a lot: “I have all these ideas, I offer all these services, doesn’t that mean I need multiple businesses and multiple websites?” No! It seems logical – you’ve got several ideas, you offer services that appear to be different, perhaps you even serve clients in different demographics or industries. It’s [...]
Posted under Alignment with your message.
Tags: Credibility, Marketing, Productivity
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Talking with a potential client about the price I was quoting for his writing project, I heard these words: “But I provide all the content! I give you all the content, you just write it!” The implication was clear: he’s doing all the work, so I should charge less. That’s like telling a master jeweller that – [...]
Posted under Alignment with your message.
Tags: Credibility, Money
Comments: 2
Recently I’ve noticed how some people are using generosity as a promotional tool. If reading that made you feel an internal “eww,” “ick,” or “ugh,” welcome to the club. Being the recipient of that type of generosity creates those reactions for me, plus a strong urge to vacate the premises (whether that be website, mailing list, or [...]
Posted under Alignment with your message.
Tags: Credibility, Marketing
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I was talking with a friend and colleague – and sometimes client – this morning about strategy. Jim is a Vistage chair here in San Diego. (If you don’t know what Vistage is, check it out at http://www.vistage.com, and you can see his work at http://www.pinnacleceo.com.) We were talking about the difference between strategy and tactics, [...]
Posted under Alignment with your message.
Tags: Productivity
Comments: 2
Blogging about your struggles with marketing – tweeting about not having enough clients – describing the loneliness of being self-employed … all that bleeding and struggling and suffering in public is really, really bad for your business. Being in business can feel difficult and lonely. Been there, done that, and I’ll undoubtedly be there and do it again, over and over. We all [...]
Posted under Alignment with your message.
Tags: Credibility, Fear & struggle
Comments: none
“Not enough time” is a reason for not doing an enormous number of things. I’m convinced it’s 99% untrue. Seems to me … we do what we really want to do. So don’t tell me what you don’t have time for. Tell me what you do have time for.
Posted under Alignment with your message.
Tags: Creativity, Productivity
Comments: 2
Have you noticed how many people in business for themselves use an email address that’s not connected with their website? They’re using the email they get through their internet service provider. Or they’re using one of the free email services. So their email extension (the bit after the @) is something like cox.net, san.rr.com, gmail.com, yahoo.com, [...]
Posted under Alignment with your message.
Tags: Credibility
Comments: 4
